This paper focuses on; Exploring the seven ps of E-commerce marketing, Role of consumer behavior in E-commerce marketing and E-commerce marketing and technological solutions.
Website Optimization:
Both worlds, it has to load quickly and be designed for a mobile-first experience.
Another goal is to enhance the site’s usability and thus improve clients’ experience, based on which it is necessary to simplify the system of navigation.
It has been pointed out that effective clients’ attraction should be based on tempting product descriptions and best-quality images.
Search Engine Optimization (SEO):
Use relevant keywords to ensure product pages rank well on the search engine.
Organize your data to achieve higher visibility on search engine result pages.
Create back links that have a good domain authority..
Content Marketing:
Develop blogs and guides that should describe customer needs and produce videos that meet customer needs.
Create guides which focus on the usage of your products.
The concept of brand stories is then applied in the following ways.
Social Media Marketing:
Post relevant and entertaining content to your social networks, Instagram, Facebook, TikTok and others.
Use invite to contact influencers for promoting your content naturally.
Make also use of shoppable posts and stories for actual sales of products.
Email Marketing:
Segment with individual customers to make the association specific.
Promote limited time offers, fresh products, and products that have been left in the customer’s cart.
Automate the customer journey to nurture them.
Pay-Per-Click Advertising (PPC):
A last strategy is to place a paid advert across the google, bing and social networks.
Target ads to visitors who didn’t purchase in the first attempt through retargeting ads.
The shipping search featuring ads should be mostly used for product-based type of campaigns.
Affiliate and Influencer Marketing:
To reach your target market, you have to establish business relationships with affiliates.
Use reciprocity and/or track the success of selling extra products and services then provide heads and tails commissions.
Customer Retention Strategies:
Loyalty programs should be put in place together with rewards.
Ensure that the company gives its customers a perfect experience.
Take in feedback and do something with it so as to enhance.
Trends and Development in E-Commerce Marketing
AI and Personalization: Personalized content and suggestions according to the activity of a specific user.
Video Commerce: Live selling and demonstration of products via social networks.
Voice Search Optimization: Providing content to users that may use search from smart devices.
Sustainability Marketing: Focusing on environmental friendly goods and services.
